A COLLABORATION BETWEEN NO JUICE RECORDS AND NABELLA RACING CENTER
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The NO JUICE RECORDS X NABELLA RACING CENTER collaboration is the basis for Jeremy’s Berklee Master’s culminating experience thesis project. Jeremy’s thesis examined the business relationships between brands and musicians with the goal of creating a brand partnership for NO JUICE RECORDS. While developing the project, Jeremy met Jose, the owner of Nabella Racing Center, a karting center located in Valencia, Spain. Due to overlapping values and brand identity, the collaboration developed organically and allowed both parties to expand their audiences and reinforce their brand values.