RUN FAR, FALL HARD! (2024)THE SECOND STUDIO ALBUM BY NO JUICE RECORDS
17 TRACKS WRITTEN AND PRODUCED BY lolitsmatt (MATTHEW SHAY)
EXECUTIVELY PRODUCED BY MATTHEW SHAY AND JEREMY FENG


   

THE ALBUM

This is the debut album by artist lolitsmatt aka Matthew Shay, which follows Matt as he journeys through youth and recalls his own story through IGNORANCE (part 1) and ACCEPTANCE (part 2). Matt speaks on the conflict between taking risks for one's dreams and the comfort of preserving stability in one’s life. Ultimately, he concludes that taking steps of faith and "running far" for your dreams, is essential, even if it means encountering a few stumbles and falls.



THE ALBUM LISTENING EVENTS

From the beginning, RUN FAR, FALL HARD! was created with a visual component showcasing the lyrics of each song. The project in its entirety plays as a 40 minute short film. Throughout the rollout of the album, the NO JUICE RECORDS team hosted Album Listening Events, showcasing the film in various theaters around the world, including locations Los Angeles, Irvine, Valencia, Philadelphia, and San Francisco.






Pictured: MERCHANDISE STAND built out of a Toyota Tacoma by Jordan Feng, Jeremy Feng, Matthew Shay. Merchandise was sold out of this truck at the RUN FAR, FALL HARD! LOS ANGELES LISTENING EVENT.




MERCHANDISE

Available at the IRVINE LISTENING EVENT. Designed by Matthew Shay, Jeremy Feng.






CREDITS

EXECUTIVELY PRODUCED BY MATTHEW SHAY, JEREMY FENG
CREATIVE DIRECTION BY MATTHEW SHAY, JEREMY FENG, ELLYE SHAY
WRITTEN BY MATTHEW SHAY
MIXED BY MATTHEW SHAY

LEAD PRODUCER: MATTHEW SHAY

SUPPORTING PRODUCER: JEREMY FENG

LEAD ENGINEER: MATTHEW SHAY

LEAD VOCALIST: MATTHEW SHAY

SUPPORTING VOCALISTS: JEREMY FENG, PERSIA BRANDI, ABHI VEMULAPATI, NOAH       MATHEWS, PICASSIO

KEY SESSION MUSICIANS: JEREMY FENG, JORDAN FENG, MATTHEW LIU, ANTHONY SHAY

This album was produced and recorded in  FL Studio, Logic Pro X, and Pro Tools.